Here are just a few of the benefits that come from allowing your users to register and login to your site with an OpenID that they already have.
Increase registration and conversion rates

Lengthy registration forms pose a major barrier to sign up and conversion for web users. OpenID simplifies the registration process by allowing users to sign in with an existing OpenID account in a single click, accelerating the sign up process and making long registration forms a thing of the past. Because users equipped with an OpenID can sign in to websites using an existing account, they also do not need to spend time creating a website-specific username or password at your site. In addition, OpenID eliminates the need to direct a new user away from your site to verify an email address, thus removing a fundamental obstacle to conversion.
Access rich user profile data

Accepting OpenIDs gives access to a rich set of user data that would otherwise require the completion of lengthy registration forms to obtain. Many OpenID providers collect and share a wide range of demographic information, including name, date of birth, location, gender and an email address. This data allows you to optimize your marketing efforts and tailor your website to better target the needs of your core audience.
Reduce customer care and password recovery costs

With OpenID, visitors to your site use an existing portable identity to sign in to your site. Because these users authenticate against an existing identity provider, there is no need to store passwords and invest valuable time and resources into expensive account and password recovery. This frees you to focus on the core functions of your web application and achieve greater customer satisfaction by eliminating frustrations associated with forgotten passwords.
Link your site to the social web

OpenID is the building block for several other open standards that allow you to enrich the experience for your users and connect your site to the social web. Open source protocols such as Portable Contacts can be used with OpenID to offer your site access to a user’s address book and friends lists. Activity Streams can be implemented on top of OpenID to allow users who authenticate with an OpenID to publish information from your site to their social networks, thereby extending your reach and projecting your brand to the social web.

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The Corrs

Say it’s true, there’s nothing like me and you,
I’m not alone, tell me you feel it too,
And I would runaway,
I would runaway, yeah, yeah,
I would runaway,
I would runaway with you,

Cause I have fallen in love,
With you, no never have,
I’m never gonna stop fallin’ in love, with you,

Close the door, lay down upon the floor,
And by candlelight, candlelight make love to me through the night,
through the night, through the night,
‘Cause I have runaway,
I have runaway, yeah, yeah,
I have runaway, runaway,
I have runaway with you,

‘Cause I have fallen in love, fallen in love,
With you, no never oh, oh,
I’m never gonna stop fallin’ in love, with you, With you,

And I would runaway,
I would runaway, yeah, yeah,
I would runaway, runaway,
I would runaway hey with you,

Cause I have, have fallen in love, fallen in love,
With you, no never oh, oh,
I’m never gonna stop fallin’ in love, with you,

Fallen in love fallen in love
With you, no never have
I’m never gonna stop fallin’ in love, with you

With you, my love,
With you, with you, with you, with you,

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BACKSTREET BOYS LYRICS

“Incomplete”

Empty spaces fill me up with holes
Distant faces with no place left to go
Without you within me I can’t find no way
Where I’m going is anybody’s guess

I’ve tried to go on like I never knew you
I’m awake but my world is half asleep
I pray for this heart to be unbroken
But without you all I’m going to be is incomplete

Voices tell me I should carry on
But I am swimming in an ocean all alone
Baby, my baby
It’s written on your face
You still wonder if we made a big mistake

I’ve tried to go on like I never knew you
I’m awake but my world is half asleep
I pray for this heart to be unbroken
But without you all I’m going to be is incomplete

I don’t mean to drag it on, but I can’t seem to let you go
I don’t wanna make you face this world alone
I wanna let you go (alone)

I’ve tried to go on like I never knew you
I’m awake but my world is half asleep
I pray for this heart to be unbroken
But without you all I’m going to be is incomplete

Incomplete

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(Everything I Do) I Do It For You – 1991
Bryan Adams lyrics

[Written by Bryan Adams
Robert John Lange and Michael Kamen]

Look into my eyes
You will see
What you mean to me
Search your heart
Search your soul
And when you find me there
You’ll search no more

Don’t tell me it’s not worth trying for
Can’t tell me it’s not worth dying for
You know it’s true, ev’rything I do
I do it for you

Look into your heart
You will find there’s nothing there to hide
So, take me as I am, take my life
I would give it all; I would sacrifice
Don’t tell me it’s not worth fighting for
I can’t help it, there’s nothing I want more
You know it’s true, ev’rything I do
I do it for you

There’s no love like your love
And no other could give more love
There’s no way
Unless you’re there all the time
All the way, yeah

—- Instrumental Interlude —-

Oh, you can’t tell me it’s not worth trying for
I can’t help it, there’s nothing I want more
Yeah, I would fight for you
I’d lie for you
Walk the mile for you, yeah
I’d die for you
You know it’s true
Ev’rything I do
Oh, I do it for you

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